ATG is a company with a firm footing in Sweden. And this brings with it great responsibility. With us, your gambling experience should be safe. Our top priority is to ensure sound gambling habits and healthy horse racing.
Accordingly, we’ve identified a number of areas that are key to meeting our sustainability goals, and these are:
Happy customers are loyal customers.
Match fixing and doping are unacceptable.
Stable revenues trump short-term profits.
We shall actively contribute to making society better.
x
ATG should lead the way in the gambling industry. This means striving for a gambling industry that is healthier tomorrow than it is today. We also want to show the gambling industry the way forward within sustainability issues.. We also want to show the gambling industry the way forward within sustainability issues. With us, your gambling experience should be safe, fair and exciting. We want our customers to enjoy their betting and to gamble for fun.
The research clearly shows that the earlier you start gambling, the greater the risk of developing gambling problems. Therefore, there is an 18-year age limit on all products we sell.
We follow the laws and regulations that exist for the marketing of games. We also follow the guidelines for marketing that are drawn up in SPER (the National Association of the Gambling Industry) to further strengthen the protection for you as a consumer.
Our gaming products are tested in the risk classification tool Gamgard. The tool makes an objective assessment of the game's risk level based on a number of parameters. In this way, we can ensure that all the games we offer have a limited level of risk.
At ATG, horse welfare is always in focus. This is a given for us as we love horses. Strictly speaking, as a betting company, ATG has no direct responsibility for horse welfare. Instead, it is our owners, the Swedish Trotting Association (Svensk Travsport) and the Swedish Horseracing Authority (Svensk Galopp), that are responsible for regulating the sports.
However, powering Sweden’s horse industry – and being by far the largest Swedish betting company when it comes to horse sports – comes with great responsibility. Our customers are entitled to expect more, such as knowing that the horses we enable them to bet on are not harmed in any way and receive the best possible care.
Horse welfare is an important and integral part of our efforts to lead the way in the gambling industry. Our owners – the Swedish Trotting Association and the Swedish Horseracing Authority – work continuously with horse welfare issues. They draft rules and regulations, conduct checks and train the industry in horse welfare and anti-doping.
ATG makes this possible by investing all our profits in trotting and thoroughbred racing. And since all profits made from bets placed with ATG go to the Swedish horse industry, the resources required to maintain the highest possible standards of horse welfare are guaranteed.
Our top priority is to ensure sound gambling habits and healthy horse racing.
