ATG is a unique betting company. Since 1974, we’ve been powering Sweden’s horse industry, offering responsible betting. This means that when you place a bet with us, you’re also supporting Sweden’s horse industry.
Our vision is to offer the world’s best gambling experience.
With a clear customer promise to deliver exciting game experiences in a nice and smooth way, the way forward becomes clear for the employees. The belief is that if ATG succeeds in delivering on the customer promise, customers will choose ATG over competitors.
ATG should lead the way in the gambling industry. This means striving for a gambling industry that is healthier tomorrow than it is today. We also want to show the gambling industry the way forward within sustainability issues. With us, your gambling experience should be safe, fair and exciting. We want our customers to enjoy their betting and to gamble for fun. Since 1 January 2019, ATG has offered betting on horses and sports alongside casino games.
We power Sweden’s horse industry, which is our higher purpose. We strive to be a pioneer and a role model as well as to contribute to a gambling market that is healthier tomorrow than it is today.
ATG is a company with a firm footing in Sweden. And this brings with it great responsibility. With us, your gambling experience should be safe. Our top priority is to ensure sound gambling habits and healthy horse racing.
ATG began as an initiative to secure the long-term future of Swedish trotting and thoroughbred racing by offering betting on horses in a responsible manner. Today, our mission to power the horse industry and lead the way in the gambling industry remains. All profits are invested in the horse industry, and we constantly strive to offer a safe and secure betting environment.
These are ATG’s most important sustainability issues. And our customers agree with us.
ATG is a unique gaming company.
Since 1974, we have supported the Swedish horse industry and offered responsible gambling.
